NEW YORK (AP) 鈥� Steph Curry, Dwayne Johnson, and the use of Sydney Sweeney’s bathwater are among the nominees for this year鈥檚 which mark their 30th year recognizing the best online content and creators.
The on Tuesday is announcing the nominees, the result of more than 13,000 entries from over 70 countries. The Associated Press got an early look.
Webby nominations went to social media teams behind such political figures as and California Gov. Gavin 太子探花om, while Kendall Jenner鈥檚 Super Bowl tongue-in-cheek Fanatics Sportsbook ad about her bad luck dating athletes, earned three nods. Jenner will go head-to-head in the category of best viral PR campaigns with Sweeney, who offered her bathwater for fans to lather up with in a limited-edition soap made by Dr. Squatch.
The dozens of Webby awards are broken up into eight big categories, including games, podcasts, website and mobile sites, video and film, apps and software, AI, and advertising, media and PR.
Winners will be announced April 21. An awards ceremony hosted by Josh Johnson, a correspondent and writer for 鈥淭he Daily Show,鈥� will be held May 11 in New York.
The organizations with the most nods include Google with 46, PBS with 29, Apple with 23, The Walt Disney Company with 23, NBCUniversal with 22 and Netflix with 22.
Hot sauce vodka, a dead owl and some things even stranger
Some of 2025’s out-of-left-field products were recognized for their virality, including Absolut鈥檚 Tabasco-flavored vodka, cough drop maker Ricola offering a limited-edition scarf infused with its 鈥渟ignature Swiss alpine herbs鈥� and two that leaned on a classic French pastry 鈥� Panera Bread鈥檚 Croissant Clutch handbag and Lidl鈥檚 Eau de Croissant fragrance.
The language-learning app Duolingo once again managed to grab attention with the faked death of its beloved mascot owl, Duo. That campaign 鈥� which prompted Dua Lipa to wittily respond on X with 鈥淭il鈥� death duo part鈥� 鈥� was nominated for best PR campaign and best use of earned media. Lipa, herself, is in the running for her own Webby after Apple chronicled a full day on her Radical Optimism tour.
was a cultural phenomenon last year and its promotion, including a mobile scavenger hunt where users tapped a 20-sided die to enter the Upside Down, earned three nods. Speaking of scavenger hunts, Google Maps and Spotify were used in a nominated campaign for Bad Bunny fans to find track titles from his album
A Los Angeles billboard featuring Curry got a nomination for because it looks like he’s shooting the moon, while fellow NBA star , showing him considering different post-basketball careers like barber and lounge singer, grabbed a nod for best collaboration.
The awards are selected by the academy, while the Webby People鈥檚 Voice Award is voted on by fans around the world. until April 16.
Music videos, the Timmies and feeding MrBeast
The music video for 鈥淟uther鈥� by Kendrick Lamar and SZA is up against Sabrina Carpenter’s 鈥淭ears,鈥� Rosal铆a’s 鈥淏erghain,鈥� Little Simz’s 鈥淵oung鈥欌�� and which competed at the . Lamar won last year’s music video Webby for 鈥淣ot Like Us.鈥�
Two-time Oscar nominee Benedict Cumberbatch nabbed two nominations for delivering dramatic readings of Amazon customer reviews for the second chapter of its . Blackpink鈥檚 Lisa is also nominated for in an ad for NikeSKIMS, which triggered countless recreations on TikTok. Global girl group Katseye earned a nod for
Dwayne Johnson’s surprise visit to the Apalachee High School football team after a school shooting got a nomination in the best long-form video category. Lady Gaga answering fan questions on Spotify about the making of her album 鈥淢ayhem鈥� was nominated for best events and livestream social campaign.
Food content creator earned two nominations, for putting MrBeast through culinary boot camp 鈥� a post that got more than 71 million views 鈥� and for cooking for animals, MrBeast earned his own nod with the animated short series 鈥淢rBeast Lab.鈥�
The folks behind a that attracted thousands of people, including Chalamet himself, were recognized, while Chalamet’s 鈥� co-starring a giant prickly-looking tropical fruit 鈥� was nominated under the branded entertainment short-form video and film.
Bieber broadcasting the behind-the-scenes preparations for his Coachella headlining set live on Twitch was nominated for community engagement, while Sonic鈥檚 earned one for best long-form branded entertainment.
Podcasts, tangling with TSA and who said I love you first?
Nominations for best feature podcast host went to 鈥淕ood Hang with Amy Poehler,鈥� 鈥淣ext Question with Katie Couric,鈥� 鈥淭he Mel Robbins Podcast,鈥� 鈥淩eclaiming with Monica Lewinsky鈥� and 鈥淏aby, This is Keke Palmer.鈥�
Palmer鈥檚 podcast was also nominated in the interview or talk show category for entertainment and culture, alongside 鈥淭hanks Dad with Ego Nwodim,鈥� 鈥淎ll There Is with Anderson Cooper,鈥� 鈥淥ffice Ladies鈥� and 鈥淎rmchair Expert with Dax Shepard.鈥�
On the sports side, the podcasts nominated are: 鈥淧ablo Torre Finds Out,鈥� 鈥淎ll the Smoke,鈥� 鈥淣ew Heights with Jason & Travis Kelce,鈥� 鈥淏ussin鈥� With the Boys鈥� and 鈥�7PM in Brooklyn with Carmelo Anthony.鈥�
Cardi B鈥檚 rollout for her album 鈥淎m I The Drama?鈥� 鈥� including and incense on a street in Harlem 鈥� got two nominations. The short film Selena Gomez and Benny Blanco did called earned one, too, as did Gomez’s Rare Beauty line.
Science communicator and new mom Emily Calandrelli earned a Webby nomination over her breast pump and stored milk, spawning #HandsOffOurMilk. Former 鈥淪aturday Night Live鈥� cast member Bowen Yang and actor Matt Rogers got a nod after discussing the Olympics with 鈥淪esame Street鈥� characters for the NBC Olympics podcast 鈥淭wo Guys, Five Rings.鈥�
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